Illustration & Design
Mission Rural and Remote THN Project
Poster, adverts, and social media awareness campaign I Support Naloxone in the rural areas surrounding Mission, BC., as it takes first responders longer to reach rural areas.
Illustration Process
The look and feel of the campaign came about around how people have Naloxone clipped to their bag at all times. That it is first aid and right there in case of emergency. The project team wanted an illustration of this. I came up with a couple of sketches on paper and got final approval for one. From there, I created a digital version and began designing the poster. The team wanted a comic-book/superhero feel for the poster with bold graphics and colours. I incorporated their vision with the custom illustration and applied it to the visual marketing campaign.
The Mission Rural Take Home Naloxone Project ended at the end of September 2019 and was a huge success.
Increased access to Free THN kits through local businesses.
Raised awareness in the community around harm reduction and safe pracitices.
Helped the community understand that THN kits are First Aid and save lives.
Reduced stigma by facilitating conversation around substance use.
I feel grateful to have been a part of this project with Fraser Health, Mission Community Services, and Fraser House and help my local community.
The poster design was used in local media advertisements during the summer months.
Mission Record Newspaper, July 12, 2019
Mission Record Newspaper, July 26, 2019
Mission Record Newspaper, August 9, 2019
Mission Record Newspaper, August 23, 2019
Agassiz Observer, July 11, 2019
Agassiz Observer, July 25, 2019
Agassiz Observer, August 8, 2019